It’s been said that there is only one way to attract a new patient: Just Ask! And there are many ways to ask: health care class, internal referrals, newspaper, radio, screenings, etc. But the one thing that will bring an overwhelming abundance of new patients to your practice is to just be authentic. No matter how you ask someone, make sure you ask them from a state of love for them and conviction for Chiropractic. When you come from that true sense of self, the person can feel that you deeply care for them and want what’s best for them and their family. How often do you tell your current patients how much you appreciate them? Are you afraid to look them in the eye and tell them how much you honor them? This acknowledgment can make their day and empower you to boot. Imagine the experience they just received after a life-changing adjustment, and then a few very powerful words from you. Extrapolate that feeling out a few days, when someone asks them about their chiropractor. Do you think they would refer that person in? How could they not?
ACTION STEP: After each adjustment you give this week, sit down with that practice member, look them in the eye, and thank them for having confidence in your office and in you. Acknowledge them for their commitment to their health and tell them how much you appreciate them. Here’s the caveat: don’t expect anything in return. The universe will reward your gratitude with abundance.
When you connect deeply with people, the rewards of that relationship will be profound. Be energetic, be convicted, be loving, and most of all be authentic and your office will be overflowing with new members.
Dr. Brian Flannery is lead instructor and coordinator of
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