Read a neat little article in USA Today this morning about Domino's Pizza and the recent changes they've made.
It was a bold move...changing their entire recipe. Promoting it with a huge ad campaign most of you have probably seen. In a sense, the article was right...Domino's bet the farm on this massive change to their company. They took a risk, knowing that their former product was still generating sales for them with costs kept very low, allowing them to operate very efficiently.
But they did the right thing. It's been awhile since I've had Domino's, and I distinctly remember why...it was bad. Really bad.
The change proved successful for them. Quarterly sales up over 14% (especially when the industry fell 3%). When you're dealing with billions in sales, that's incredible. Stockholders were also quite pleased, with stock prices rising over 70%.
The point is that Domino's saw something they could do better, even though they were already doing well (#2 in the industry at $3B in sales in 2009). They created an opportunity to take their business to the next level, and even though there were risks aplenty, doing the right thing prevailed...and paid off. Big difference between doing things right (which they already were), and doing the right thing.
I'm not asking you to bet the farm with your business, I am asking you to create changes that will take your business to the next level.
Stagnation kills many businesses, innovation lifts them to new levels.
What innovation have you implemented in your business lately?
Get going!!
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It is crucial to understand that Domino's made these changes so that something good would happen; not so that something bad wouldn't. They made changes to move TOWARD what they wanted; not to move AWAY from or avoid what they don't want. The same intention must be there with any change you make in your business and your life. Do it so that you can move TOWARD what you want, rather than so you can avoid what you don't. THAT is possibility-based thinking and action, and THAT is what moves you toward success!
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