CTK and ITK...

I like to think I'm fairly tapped in to the latest trends in technology, culture, etc...certainly not to the extent that some people (creators or influencers) are, but enough to be fairly savvy in conversations with like-minded people.

Call it ITK...in the know.

And there are different tiers of knowing...let's subdivide into categories for clarity:

CTK - creators of the know - as a business owner, you have a tremendous opportunity to create the know, to establish the knowledge base in your community of Chiropractic and health, how they fit together and WHY people would want to engage and participate in the process with you. You have a responsibility to do this...it's up to you. Engage your creative right brain, use technology to get your message out (facebook, twitter, blogs). This builds your tribe and creates a forum for people to get connected to you as the leader, to each other as a family and to the BIG idea of Chiropractic and health.

Some industry models to learn from: Steve Jobs - Apple, James Cameron - filmmaker, Lady Gaga - pop artist, Jamie Oliver - chef, Ryan Murphy - TV producer, Soraya Darabi - Drop.io Find out what makes people tick, study creativity, branding, decision-making processes, influence and change. Then take action!

Then there's the ITK...people in the know that need something and/or someone to follow.

You.

There is a massive group of people out there that know our current sick care system is not working and need a new paradigm of healthcare, a group that is willing to embrace a new way of thinking and acting on their health. And they are looking for you.

You have a responsibility to be the CTK for your community...to create a knowledge base in your community that moves people toward health instead of away from sickness and disease.

It's time you position yourself and your practice as the leader for health and wholeness in your community, where people aren't just getting through the day, but giving to the day. You can and need to teach them how to do this for themselves, for their families, for their friends and co-workers.

So create the know...tap into the population of early adopters and influencers, teach them how to spread the message to others and watch your practice grow while enhancing the health and wholeness of your community.

Big stuff!!