The concept of "planting seeds" has been with us forever. We ask on the initial phone call (or should!) if this appointment is for you or your entire family, expecting the caller to catch on that they should be bringing their family in to be checked for subluxation as well. And there are several variations and other examples of the manner in which we plant seeds.
But the thing that most of us forget is that just because we plant a seed, doesn't necessarily translate into that seed sprouting and growing. Saying something like the example above may just be noise for that person on the other end of the line.
In order for the seed to germinate and grow it needs other things, yes?
Sunlight, nutrition, water, etc...
These occur in our practices through relationship building, being convicted and authentic about Lasting Purpose, and providing information that the individual may need to grow in health and Chiropractic.
And maybe most of all, Principle 6 always creeps in...there is no process that does not require time.
Putting all these things together will ensure long term success for you and your practice. Providing all the resources your patients need to grow may take extra effort and may take longer to build, but the long-term effects will certainly be rewarding.
Higher retention and entire families of committed patients who tell other families about you. I'd be willing to wait for those seeds to grow into an abundant harvest. How about you?
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