Break down the patients in your practice by age group. Who would you say is the most important? Some would argue that it’s the 68 year old in phase 93 of subluxation degeneration who is on 17 different medications and is suffering on a daily basis. Some would say it’s the next one lying on the table that you give 100% focus and attention too.
And while I’m certain your love, focus and intention is to give the above examples the best care possible, let me argue a minute for children. If there’s an answer to the healthcare dilemma that is plaguing our nation, it’s our children.
The statistics are overwhelming aren’t they? Childhood obesity and diabetes are skyrocketing out of control. Prescription drug use levels that are astonishing. Unhealthy diets, lack of regular exercise, poor sleep, and most notably, vertebral subluxation from horrible birth procedures are leading our youth to disaster.
It’s a simple solution really…make it your mission to check every child in your community. Plan marketing events with schools, give lectures to parent groups, participate in programs that are kid-centered, make sure that your parents are bringing in their children.
Not only will your practice grow, you will have contributed positively to the future health of your community and the world. Who knows, there may be some children inspired to become Chiropractors!
In simplest terms….it’s a legacy plan. It’s a gift that you can be proud to have created for your community and the world.
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