Early to bed, early to rise....work like hell and advertise. BJ Palmer coined that phrase and we bandy it about making it sound cool, but are we actually doing it?
Are we really working as hard as we can to communicate our message to the public? Too often I see Chiropractors get settled into the rut of comfort. The place where they see enough patients and generate enough revenue to pay their bills and live fairly comfortably. And they stop. They get comfy. They coast.
They limit themselves and their practice to mediocrity.
A good community has 15-20% of the market regularly visiting a Chiropractor. That means 80-85% of the community is subluxated. 80-85% of the community cannot function at their optimum potential. 80-85% of your community will never be as healthy as they can be.
Ouch.
Get busy.
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Unfortunately us chiropractors are really good at the first three and most don't get the final and most important part of this BJ quote..."Advertise!" Most chiropractic marketing and advertising is SUBLUXATED!Let's talk about what chiropractors are doing to successfully market their services to their communities. I'd love to learn more from other successful chiropractors.
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