Great is understanding what you can be the very best in the world at while also understanding what you cannot be the best in the world at.
Good shows up in a variety of ways: lacking conviction, turning to outside-in approaches, doing the minimal necessary to skate by, being comfortable, etc...
Here's how it can unfold in an office? In an effort to create additional revenue sources and be "good", you think "maybe I'll start selling some vitamins, and pillows, and begin some therapies, and join this program and do this and that...even to the point of some incorporating laser hair removal and cellulite therapy in their practice," during which the essence of your practice gets diluted, causing you to lose focus and intent on why you're there and what services you provide.
Don't you see external damage this does? That the mindset of the public is already so outside-in?? Their paradigm of achieving health is that something must come from outside of them to "cure" them...and when you bring all that outside stuff into your practice, the message gets garbled...and it's no wonder the public is so confused about what we do...it's no wonder billboards and buses in Connecticut can have ads on them "warning" the public of how dangerous we are...
And I can hear some now say, "well they need this stuff, it makes them feel better and I'm achieving success in my business by doing it, and the patients are happy...and and and...
Collins sums it up perfectly "to go from good to great requires transcending the curse of competence. It requires the discipline to say, 'just because we are good at it - just because we are making money and generating growth - doesn't necessarily mean we can become the best at it.' The good to great companies understood that doing what you are good at will only make you good; focusing solely on what you can potentially do better than any other organization is the only path to greatness."
I'll throw it out to you...and I expect answers back!!
- What are Chiropractors the best in the world at??
- And of equal import, what can we never be the best in the world at?
No more distractions for you, okay? Keep it simple, pure and unadulterated, then watch your practice explode!
What we are BEST at is helping people see, accept, embrace, and celebrate the truth about who and what they are and what's possible for them, and then helping them progressively express that at the highest levels in every area of their lives.
ReplyDeleteWhat we can NEVER be best at is convinving people how weak and defective they and their bodies are, causing them to rely upon things outseide of themselves to accomplish what they came here for.
In short, we are best at perpetuating truth; we are terrible at perpetuating lies.