One of my favorite marketers and authors Seth Godin wrote in his daily blog today about "phoning it in." You know, just doing the minimum necessary to skate through your life not wanting to really make the effort to be remarkable.
I guess it prompted me to ponder whether you Chiropractors and students out there are "phoning it in" to the people you serve.
Here's the thing...I know you are.
All the time? Of course not. But you are some of the time, and you know what? You can't do it anymore. And you know why? Well...you know why. Lost customers, lost revenue, and above all else, the lives of the countless suffering that need you.
Make a commitment right now to be laser focused with every single patient, every single action, every single time, no matter what. It is a difference maker and the magic it creates for you and your practice will be extraordinary.
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I have found all of Seth Godin's Books to be excellent and apply to daily chiropractic practice and marketing. I especially like the purple cow and small is the new big
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