Playing Not to Lose...

I love football. During the season, it's hard to remove me from the couch. I would consider myself a first-string Monday morning quarterback. I like breaking things down, seeing plays develop, watching the X's and O's...I'm fascinated by how complex the game can get and the intricacies of it all.

Here's something that irks me beyond belief though: the prevent defense. You know when your team is up towards the end of the game and they're trying to "preserve the win." Ugh. They're playing not to lose. Never understood it...the defense is giving up huge gains, the opponents are marching down the field into scoring position, and often end up scoring and tying or winning the game. Heartbreak ensues.

The difference is in the attitude of those playing and coaching the game...some coaches are aggressive and play to win, some too conservative and play not to lose.

Which one are you in your community? Are you playing to win? Are you aggressively seeking opportunities to speak at local events, clubs and businesses? Are you getting on the local TV and radio talk shows? Are you branching out in your marketing efforts to establish yourself as the premier health care provider in the area? Are you promoting yourself and your practice using social media and other avenues that build your brand? Are you the name everybody is talking about?

One suggestion...create a Chiropractic group in your area and band together to create an advertising campaign that raises the level of awareness and increases the pool of patients into all of your offices?

Cooperate and team up with like-minded brothers and sisters to win!

It's a game-changer.