The Six Human Needs...

I had the opportunity to be part of a conference call last night in which this topic came up...the six essential human needs. Looking at them, there are four primal needs and two spiritual needs that when placed into a business context, speaks volumes.

If you can structure your systems and operations to meet these basic human needs, it will profoundly affect your bottom line.

The first is certainty. Your patients must have zero doubt about their decision to choose you as their Chiropractor. You must brim with confidence and be crystal clear with your philosophic and clinical intent. YOU must have absolute conviction and certainty about who you are and what services you are providing. People want a doctor to lead them back to health and you have a profound responsibility to be that leader.

The second is variety. Change, as difficult as you may perceive it to be, is critical. Physical, emotional, and spiritual variety adds uniqueness and distinction to you and your practice.

The third is a big part of Life University these days and that is significance. This is what Lasting Purpose is all about; giving, loving, serving and doing out of abundance will create a life for you of success and significance. It's WHY you do what you do. But how do you create significance for your patients? You recognize them and reward them...tell them how much you appreciate them, remind them that Chiropractic is not about getting rid of their pain or discomfort but rather about creating a better world for tomorrow. Significance for your patients is sharing with them the BIG Idea and asking them to actively participate in making that a reality.

The fourth is is love and connection. We need to be able to share similar thoughts, emotions and events with other people. Your patients need to know this...they need to know how much you care for and appreciate them. They need to be connected to you on an emotional level, after all, you are facilitating the enhancement of their health and life.

The fifth is growth, incidentally one of the five signs of life in Chiropractic. We all need continuous growth and development for our lives. Correcting subluxations facilitates that growth for your patient, it assists their ability to be whole and healthy. It allows them to expand their thoughts and actions to

Finally, there is contribution. We need to give. One of the components of LP again. Dr. William Harris often said the hole you give through is the hole you receive through. What makes the difference in your life is the legacy you leave behind. What impact are you having on your community?

You see it all the time with marketing campaigns...corporations focus their advertising and messaging with these six needs in mind. They want to get across to you that the products or services they are selling will meet and enhance one or more of these areas in your life. Next time you watch TV, watch the commercials and check them off when you see these needs being advertised to you.

The great thing about Chiropractic, is that we really can authentically meet these needs for our patients. When you do, your business will get to the next level and you will have created a life of success and significance.

Your success and significance...something the entire world needs.