How do you go about promoting your business? Many of you, I'm sure, rely heavily on word-of-mouth to build your business, believing that the most compliant patients come from your existing tribe. True enough, they do. But what about your start-up process and what about those of you that want to band together to create a bigger pool of consumers aware of the benefits Chiropractic has on their health?
I know how you're marketing now probably: you have a bad month or two attracting the new patients you'd like to see and you decide it's time to put an ad in the paper or do a screening or something that has worked in the past to generate the number of new patients you desire. It's a tactical response...reactive. You see the need and you implement something to fix it...kind of outside-in thinking if you ask me.
Why not implement a strategic marketing framework in your business? A continuously operating 12-month plan devised using several forms of media to build your business? Start with social media: send out a blog regularly, use facebook and twitter, do the things necessary to enhance your SEO strategy. Then make sure you're asking your existing patients for referrals, make sure you are holding a weekly health care class, schedule speaking events at local groups and other businesses at least once a month, hold quarterly events that create buzz in the community. Plan these events 12-months in advance, and ALWAYS 12-months in advance.
Perhaps the worst thing that can happen is that you have too many new patients to keep up with...
That'd be a tough problem to have wouldn't it?
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