See, Feel, Change...

How do we create change? Most people think the steps are: analyze, think, change. In other words, we need to take a look at a situation, analyze all the things wrong with it, figure out what components we need to add to enhance it, think about the pros and cons of implementing, whether or not the change we make will benefit us or not, and then after awhile we either get frustrated that it takes too long or we actually make the change. A very analytical way of looking at it.

Analyze, think, change is not the way it really works though. At a presentation I was lucky enough to get to this morning, Dan Heath, who along with his brother Chip wrote Made to Stick and Switch, explained that its not analyze, think, change but rather see, feel, change. He stated that in order to create change we must approach our intended change on an emotional level.

He made the argument that the emotional side of us often overpowers the rationale side of us and that change really isn't that hard to make happen.

So how do we get people to change? How do we get people to better understand the vitalistic point of view regarding their health? Just what Dan and Chip and change guru John Kotter tell us...our patients need to see the amazing benefits of chiropractic care for their lifetime, that it opens up the possibilities of their life and enhances their ability to LIVE. They must feel many things...they need to feel your tender touch, they need to feel a bond to you and your staff, they need to physically feel better, emotionally feel better, and need to feel that their needs are met above and beyond. These two things will lead to a massive change in their lives as well as a monumental shift to your practice.

If you get a chance to see Chip or Dan I highly recommend it...if nothing else, go get the book...and learn how to create the change you need to get to the next level. Just know, that its gonna take time...but well worth it!